PrAna was started in a garage in Carlsbad, California back in 1992. At that time yoga gear left a lot to be desired. PrAna decided to create their own stylish and sustainably made yoga clothes. They sewed the first pieces themselves, labeled them with tags made from homemade recycled paper, and shipped their orders in fruit boxes from local grocery stores.
Today, PrAna is still based in Carlsbad. They are a lot bigger, but still continue to follow their core belief that companies like PrAna should give much more than they take from the world. Their commitment to sustainability, community, and doing right still inspires and pushes them to find innovative ways to do good things in a good way.